This month’s blog post is actually our first podcast of Integrative Discourse!
The recent Tiktok trend of “fibermaxxing” has all of the health experts weighing in, so if you’re looking for a quick summary of what’s all over the web without needing to go on Tiktok, click here to listen.
Pro Tip:💡 Use the first three seconds of your video to grab your audience’s interest. If you don’t grab their attention right away, they’ll simply scroll by. To keep people watching, start with something unexpected, funny, or a very relatable story.
2. Create an Attention-Grabbing Profile (Because First Impressions Count!)
Consider your social media profile as your digital front door. Present yourself online and make sure to create a positive and lasting impression. Your profile needs to be engaging, easy to navigate, and should communicate who you are and how you can help.
Must-Have Elements:
- A Killer Bio: Your bio should speak directly to your target patients. Try something like, “I’m a functional medicine doctor dedicated to helping busy professionals manage stress and boost their energy naturally.” This informs your patients who you are and what you can do for them.
- A Clickable Link: Use tools like Linktree or a simple URL to direct people to your website, booking page, and free resources. People don’t want complicated steps. Remember, people don’t want more choices, they want more convenience.
- Pinned Posts & Highlights: Utilize the pinned posts and highlights capabilities to place your finest material at the top of the page. Whether it’s a testimonial, an instructional post, or a unique deal, new visitors should perceive value in your profile right away.
- Social Proof: Patient endorsements, press attention, and reviews all boost credibility and trust. Make sure these are available on your profile since people trust people who are trusted by others.
NCIMS Guest Blogger: Tom Jackobs, Founder of The Impact Pilot, is a seasoned entrepreneur who sold his fitness business in 2018 to dedicate his expertise to helping health and wellness entrepreneurs navigate the world of converting leads into paying clients and soar into more income through better sales strategy and using stories to sell using his Selling With H.E.A.R.T. method.
Put these suggestions into practice right now, and see how your practice develops! If you’d like to learn how to implement this into your proactive schedule a free IMPACT Call with Tom.
